🎉BONUS ANNOUNCEMENT🎉 Announcing the 2023 Lunar Ecosystem Preview As we posted earlier today, we have a LOT of work to do to get our online presence back up to speed. From publishing a roadmap, to focusing more on the LNR token volume, we have been listening and responding to feedback from all the different Lunar communities. To that end, a lot of you have been asking for a new whitepaper. In all honestly, we're probably never going to do one again. We're building systems for the next billion humans in crypto. They have different needs and expectations. We’re also not fans of the racial undertones present in current crypto terminology and are eliminating terms like whitelist and whitepaper from Lunar's vocabulary. There are opportunities for more inclusive terminology within the space, especially if we want to bring under-represented groups into the crypto fold. But you need to know what the Lunar Foundation is building for Lunar DAO, and we heard you. So Spaceman and MasterJedi spent a couple days last week whipping up something new for you: The 2023 Lunar Ecosystem Preview! What You Can Expect - New messaging to reflect our updated mission - Breakdowns of every product in simple language that is easy to understand for non-English speakers - Offerings ordered based on the steppingstones necessary to achieve the ultimate vision over the next 18 or so months - A design aesthetic driven by the work of Darkpxl to showcase the depth of our offerings What You Won't Find - Shipping Dates: Software will ship when it's ready. Full stop. - Promises: We are IN NO WAY promising that every feature described will be able to be delivered. Everything is subject to legal and jurisdictional review. - A PDF Link: Being a DAO member has responsibilities. People have been complaining about token performance without taking the time to educate themselves on what is going on. The Foundation employees are giving everything of themselves to build this ecosystem, and we need you folks to step up too. So we're making this document available more widely than just the Governance Platform. All you have to do to access it is provide a validated email address. Wrapping It Up We spent 2022 laying the groundwork for what is shaping up to be a truly incredible year. We've survived the bear and are on the verge of breaking out in a big way. We hope you'll agree. Please keep that feedback coming, and enjoy your first look at what's next!

Announcing Lunar Escrow™️ I was having a conversation with @CryptoJackIRL a couple weeks ago about OTC (over-the-counter) deals and how we've been approached to do them in the past, but it's impossible to be able to trust them. They are almost always scams, and sometimes very elaborate ones. But OTC deals still get done every day and are the way venture capitalists and hedge funds invest in the Web3 space. After a little research, I found that the market is surprisingly underserved in this area. So the Dev Team and I brainstormed a system that would allow for multi-party, trustless transactions that would give us another avenue for significant revenue without having to cash in LNR taxes. And Lunar Escrow™️ was born. (And we gave it a codename that recognized Jack's contribution while keeping with our Stargate theme!) **The concept is simple. - One party enters in the transaction details and puts up the required tokens plus an escrow fee. - The other required parties then put up their own tokens plus their escrow fee. - When the requirements are met, the tokens change hands automatically, and the Lunar Treasury pockets the fee from both parties. - If the requirements are not met within a customizable time period, the tokens are refunded back to the original wallets, minus escrow and gas fees. Even if a deal doesn't happen, we're guaranteed fees from at least one party in the transaction, in either the transaction token, or the native chain currency. A Major Ecosystem Play The Foundation believes the financial opportunity here is huge. Done correctly, we have a chance to dominate an underserved market, and expand access to Lunar services so that even our competitors can't help but use the platform. Escrow will be the second home-built technology delivered in Lunar Portfolio (after Lunar Accounts, of course), and will give every crypto project on the BNB Chain the ability to do complex multi-signature transactions on a contract with the quality and audit scores you expect from Lunar. And Lunar Escrow™️ will give NFT holders the same types of discounts that will already be available to Lunar Mint users. Next Steps You can expect to see Lunar Escrow™️ in Beta sometime this year, after extensive internal testing and contingent on available resources. Follow along with our progress in the Living Roadmap (https://governance.lunar.io/c/roadmap/lunar-escrow). We couldn't be more excited about the potential of this product, and the future of Lunar has never been brighter.

MasterJedi here on behalf of the Lunar Foundation. Increasing LNR Trading Volume Alright, so a lot of holders have been asking us what our plan was for putting more effort into the token, and after our announcement about the status of the facility deal, the topic has obvious renewed interest for everyone. A lot of you have had great ideas, and the main thing that stuck out at me was that we have a ton of amazing resources that were basically paid for before the DAO, and we need to use them. So the Foundation has put together a 30-day plan that should get us where we need to be. LNR VIP (Volume Improvement Plan) 1) Lunar.io It's obvious that there is a ton of work that needs to happen here. - Quick pass to get the site cleaned up and simplified. - Add a new section about the DAO and Lunar Governance. - Make sure we have Google Analytics and the Twitter Tracking Pixel installed. - Restart the Blog and back-date Monthly Updates based on our previous Weekly Updates. - Publish Lunar brand assets and brand standards for everyone in the community who builds shilling materials. 2) LunarCrystals.io From now on, we're going to make each product site the primary point of reference. We'll take advantage of Google Juice to boost our search engine rankings. - Re-orient the content strategy around the amazing graphics and the new NFT utility. - Make sure we have Google Analytics and the Twitter Tracking Pixel installed. - Feature the upcoming token sale on OpenSea. - Put some stats up about the previous sales. - Move the Pre- & Post-Mint Guides there. - Show where you can get the NFTs now. - Tie in Lunar Mint. 3) CMC We have some plans in motion here but I'm not going to give fudders any ammunition (and I can't guarantee that CMC will give us what we want, they are incredibly difficult to work with). - Start posting the Monthly Updates to CMC Articles. 4) Crystals Sale This helps keep everything in motion while we're executing this plan. - Get everything lined up to execute the best possible sale. - Update details on OpenSea to discuss Lunar Mint, the sale, and supporting the Lunar Ecosystem. 5) Medium.com Medium is an essentially free way to get a lot of visibility simply with using the right article tags. We should take better advantage of this. - Create a new Lunar Foundation Medium blog and syndicate all of our blog posts there. - Link to the MasterJedi Medium blog from the Lunar Foundation Medium blog. - Update our LinkTree with the Medium site. 6) Twitter With the Crystals site back online and leveraging our highest-trafficked accounts, we'll start a socials push of solid, clear, easy to read content to help people get back up to speed. - Potentially re-start some limited Twitter ads (we can't advertise Lunar but we can advertise the Crystals and Lunar Mint). - Drive Crystals followers to learn more about Lunar Mint. - Update all of the Twitter bios to point to our LinkTree and the Crystals sale. 7) DAO Outreach We have a lot of manual things at our disposal from the previous team that we need to leverage. - Combine our different email sources to restart the Lunar Monthly Newsletter. - Send a Lunar Crystals campaign to SMS subscribers. - Get caught up on people that have used the Contact Us form on the website to ask support questions. There's more involved but some of it we're going to keep close to the vest for another week or so. You've already seen some of the results of these efforts just in the last 24 hours. As you can see, this is a MASSIVE effort and we're going to need your help making this happen. Stay tuned as we get this going for ways you can assist. Stay up to date on this effort here: https://governance.lunar.io/c/announcements/increasing-lnr-trading-volume

Today is the day for the surprise ✨from @MasterJediLNR. What do you think it is? 🧐 Answer in below and the best will receive a reward in Lunar Discord from @Slvr_Dust. #Crypto $LNR https://t.co/j4csxsaEoQ

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Oh wait, what is this? You mean 80% of first crypto transactions for new wallets in 2022 were for NFTs? https://twitter.com/ryanwatkins_/status/1616214232789385216?s=46&t=etheT4V33EbPOmt36ZY1tA

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